Contributors

• Cover Quotes Contributors
• Forewords Contributors 
• Chapter 2 Contributors
• Chapter 3 Contributors
• Chapter 4 Contributors
• Chapter 5 Contributors
• Chapter 6 Contributors
• Chapter 7 Contributors
• Chapter 8 Contributors
• Chapter 9 Contributors
• Chapter 10 Contributors
• Chapter 11 Contributors
• Chapter 12 Contributors
• Chapter 13 Contributors
• Chapter 14 Contributors
• Appendix A Contributors

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Mark GoldStein, President and CEO, BlueLight.com

BlueLight.com - www.bluelight.com - Based in San Francisco, BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices."

Bio - This is Mr. Goldstein's fourth Internet startup. Most recently, Mark served as Vice President at Inktomi Corporation (NASDAQ: INKT. Mark was the founder and CEO of The Impulse! Buy Network and built it into the recognized leader in merchandising systems for Internet portal commerce. Mark was also founder and CEO of Reality Online, a leading provider of financial and technology services for individual investors. In addition, he founded NetAngels, an early developer of Internet profiling and targeting tools.

Jack Serfass - cofounder and cochairman - Bowstreet

Bowstreet - www.bowstreet.com - Bowstreet provides XML infrastructure for plug-and-play e-commerce. Bowstreet's Business Web Factory and businessweb.com use change automation technology to create business webs: fluid, interconnected collections of web services that come together dynamically over the Internet to create entirely new business models. Bowstreet's pioneering solutions enable companies to sell new products and services, create new channels of distribution and develop new business initiatives at a fraction of the time and cost of many of today's approaches. For more information, visit www.bowstreet.com or call 603-559-1900.

Bio - Jack Serfass is co-founder and co-chairman of Bowstreet. Prior to Bowstreet, Jack was CEO and president of Preferred Systems, Inc (PSI). Jack founded PSI when he was 27 to develop leading-edge networking software for Windows NT and Novell NetWare. At PSI, Jack forged several significant agreements with Microsoft and Novell. Jack and his team led the negotiations to sell Preferred to Cheyenne/Computer Associates in 1996. Prior to PSI, Jack led a group that managed networking strategy, implementation and support for a $100 million health care company, Preferrred Health Care, Ltd. He earned a bachelor's degree in management information systems from the University of Rhode Island.

Pehong Chen - President, CEO and Chairman of the Board - Broadvision

Broadvision - www.broadvision.com - BroadVision develops and delivers an integrated suite of packaged applications for web and wireless deployment. Global enterprises use these applications to become more competitive and profitable by establishing and sustaining high-yield interactions and transactions with customers, suppliers, and employees. BroadVision-founded in 1993, public since 1996, profitable since 1998-has over 1,000 customers throughout the world. IDC ranks BroadVision as the world's leading provider of e-commerce software applications.

Bio - Dr. Pehong Chen is a renowned expert and leader in the field of new media software technologies. Prior to starting BroadVision, he was vice president of Multimedia Technology at Sybase responsible for the company's interactive initiatives. He founded and was president of Gain Technology, a leading supplier of multimedia software tools, where he pioneered multimedia as an enabling technology for a new generation of business applications that engage end users and consumers in a process of interaction and information exchange.

Ken Campbell - President and CEO - Centegy.

Centegy - www.centegy.com - Centegy is an Internet-based solutions provider who works exclusively with mid-sized companies, helping them address e-business-to-business supply chain issues. They provide the depth of resources and quality of solutions available to Fortune 500 companies, but priced and packaged to fit their budget and operating realities. Centegy also offers the optimum combination of local client-focused teams and world-class technical resources.

Bio - Mr. Campbell was a cofounder and EVP of USWeb. Mr. Campbell has over 25 years of experience in technology, marketing, sales, and operations. He was employee #11 at Businessland, where he headed up store expansions into 48 cities. Mr. Campbell co-founded US Telecenters (now ViewTech); served as COO of Copymat Corporation; and was the General Manager if North America for Inmac Corporation, a global direct marketer of computer products. Mr. Campbell is currently serving on the Board of Directors for R. H. Donnelley Corporation.

Mark Resch - President and CEO - CommerceNet

CommerceNet - www.commerce.net - CommerceNet was launched in Silicon Valley, California in April 1994, and has grown to over 600 sponsor companies and organizations worldwide. Sponsors include the leading banks, telecommunications companies, online service providers, high tech hardware, software and services companies, as well as major end-users. Together, we are transforming the Internet into a truly global electronic marketplace.

Bio - Mark Resch, President and CEO of CommerceNet, leads its efforts setting the business agenda for global eCommerce. Mr. Resch was General Manager of xerox.com, founded Luna Imaging Inc., held positions at CRSS Architects, Inc., Computer Curriculum Corporation, Rensselaer Polytechnic Institute, and served as co-chair for SIGGRAPH 93. His professional interest is in the mutual interaction of business, technology, and culture.

Christopher Logan - Chief Executive Officer - Driveway Corporation

Driveway Corporation - www.driveway.com - Driveway Corporation is the world's leading provider of Internet storage. The company has more than five million members and over 40 industry-leading partners. Our current partners, which include Microsoft, Lycos, Juno Online Services, LookSmart, McAfee.com, Netscape, Phoenix Technologies, and USA.NET, provide broad reach across the Internet. Driveway Corporation is headquartered in San Francisco, California, with additional offices in Seattle, Washington.

Bio - Mr. Logan oversees strategic planning and overall operations of Driveway Corporation. He also serves on the board of directors and acts as Driveway's spokesperson. Prior to Driveway, Mr. Logan was founder and CEO of Fabrik Communications, an e-mail outsourcing services provider serving nearly 1,000 corporate customers. An Internet industry veteran, he brings six years of experience in the emerging fields of digital marketing and e-mail outsourcing to Driveway. Previously, Mr. Logan served as vice president of operations and development for Trade Reporting and Data Exchange.

Mark Hogan - President - E-GM

E-GM - www.gm.com - A business unit of General Motors, e-GM is focused on leveraging the power of the Internet to enhance experiences and relationships with consumers worldwide.e-GM leverages GM's core competencies in information technology, includingOnstar, to create a new class of applications for vehicle, office and home.Established in 1999, e-GM also serves as a change agent to drive speed and innovation throughout the organization.

Bio - Mark Hogan, is president of e-GM; General Motors' e-business unit that puts a wide range of GM products and integrated services closer to customers through Internet-based real-time, interactive and customized relationships. Throughout his 26-year career at GM, Mr. Hogan has held numerous positions including general manager for the GM North America Car Group, Small Car Operations, and president for GM do Brazil.

Heidi Messer - President and Co-founder - LinkShare

LinkShare - www.linkshare.com - LinkShare drives the growth of electronic commerce by facilitating the creation of all types of profitable business partnerships, in whatever form these partnerships may take. By creating a marketplace in which all e-businesses can simply and easily partner with affiliated web sites willing to market and sell their goods and services, LinkShare is removing the complexity and confusion surrounding online marketing. LinkShare provides the vision and leading-edge technology and services that make this possible.

Bio - Ms. Messer is responsible for the day-to-day non-technology business operations of LinkShare. Prior to joining LinkShare, Ms. Messer was an associate at the law firm of Baker and Botts, L.L.P. Ms. Messer focused on the telecommunications, information and entertainment industries, representing clients such as Tele-Communications, Inc. (TCI) and Flextech plc in a variety of negotiations. An acknowledged authority on regulation and constitutional law in the information age, she has presented to Supreme Court Justice Stephen Breyer.

Robert Cross - President - Venture Capital Online

Venture Capital Online - www.vcapital.com - vcapital helps entrepreneurs through the capital-raising process and provides targeted, quality deals to its network of investors. vcapital also equips the venture capital community with the tools needed to make the investment process and business development easy and efficient. These tools include a clearinghouse that provides valuable, direct industry connections; a supportive community based on common experiences; the latest market news across the globe; and access to a high-quality network of professional service providers.

Bio - Prior to joining vcapital.com last year, Bob was president and CEO of Nanophase Technologies Corporation (NASDAQ: NANX), a new-to-market advanced materials company. For the 20 years prior, he was primarily chief executive or interim management of developmental information-technology companies, including Control Video Corporation (predecessor to America Online), and Electronic Data Systems Corporation (EDS).

Anita Ward - Managing Partner - ZEFER

ZEFER - www.zefer.com - ZEFER is a leading Internet consulting and services firm. ZEFER works with both established companies and new ventures to create and execute innovative strategies and adaptive new business models that thrive in the digital economy. By tightly integrating the disciplines of business strategy and technology, ZEFER's project teams deliver high-value Internet solutions quickly. ZEFER works with companies to create new, transformative business models and implement them. By tightly integrating the disciplines of business strategy, experience design, technology and program management, ZEFER delivers total, high-value solutions at Internet speed.

Bio - Anita Ward is responsible for ZEFER's Midwest region. In this role, Anita and her teams work with clients to understand their strategic needs and deliver solutions that integrate business, design, and technology components. Anita has been featured for her visionary work and as an innovator and leader in various publications. Anita has taught numerous executive education and transformation seminars on cultural change.

Robert Wrubel - Chief Executive Officer and Director - Ask Jeeves, Inc.

Ask Jeeves, Inc. - www.askjeeves.com - Ask Jeeves, Inc. is a leading provider of intuitive, question answering technologies and services to deliver a humanized online experience. Ask Jeeves' solutions enable companies to convert online shoppers to buyers, reduce support costs, understand customer preferences and improve customer retention. Ask Jeeves deploys its solutions on Ask Jeeves at Ask.com, Ask Jeeves for Kids at AJKids.com and DirectHit.com, to help companies target and acquire qualified prospects online and to provide consumers with real-time access to information, products and services.

Bio - Rob Wrubel joined Ask Jeeves as CEO in June 1998. Rob has fueled Ask Jeeves' growth as a natural-language question answering service and a leading provider of Web interaction solutions for businesses since his arrival at the company. During his tenure, Rob has seen Ask Jeeves rise to a top 20 Web site and driven Ask Jeeves' Business Solutions significantly, from a client roster of three in December 1998, to more than 115 clients currently, including companies such as Microsoft, Dell, Nike, Fidelity and Ford.

Alfred Chuang - Founder, President and COO - BEA Systems

BEA Systems - www.bea.com - Founded in 1995, BEA Systems, Inc. has become widely known as a leading provider of middleware for enterprise applications. As the Internet Economy has profoundly transformed the business landscape, BEA too has transformed itself to better serve its business customers by offering the E-commerce Transaction Platform. Through aggressive product development, acquisitions, and strategic partnering (such as with Hewlett-Packard, which has committed $100 million to BEA for building e-services components and application integration software), BEA has emerged as The E-Commerce Transactions Company.

Bio - Mr. Chuang founded BEA in early 1995 with the other two principals of the company, Bill Coleman and Ed Scott. Prior to his current role as president and chief operating officer, he held the roles of president of business operations, president of BEA WebXpress, executive vice president of product development and chief technology officer for BEA. Mr. Chuang is a nine-year veteran of Sun Microsystems, Inc., where he held various senior management positions. Mr. Chuang received a master's degree in computer science with specialization in distributed data management from the University of California, Davis.

Monte Zweben - Chief Executive Officer - Blue Martini Software

Blue Martini Software - www.bluemartini.com - Blue Martini Software provides enterprise-scale e-business applications to understand, target, and interact with customers. Blue Martini customers include both business-to-business and business-to-consumer firms representing retail, manufacturing, financial services, and other industries. Focused on enterprise application development on the UNIX and NT platforms, Blue Martini has partnered with leading professional services providers to integrate and deploy the Blue Martini software. Blue Martini maintains an extensive training program to guarantee that professional services partners are experts in their use and deployment of Blue Martini software.

Bio - Prior to founding Blue Martini Software, Mr. Zweben was Vice President and General Manager of PeopleSoft's Manufacturing Industry Unit, a $100M business, where he led the sales and marketing of PeopleSoft's full enterprise solution within the manufacturing industry. In 1992 he co-founded Red Pepper Software Company, and was CEO, president, and chairman until its merger with PeopleSoft in December 1996. Zweben serves on the board of directors for Advent Software. He earned an M.S. in Computer Science from Stanford University and a B.S. in Computer Science and Industrial Management from Carnegie-Mellon University.

Alan Naumann - President and CEO - Calico Commerce, Inc.

Calico Commerce - www.calico.com - Calico Commerce, Inc. provides software that enables corporations to control the key elements of eBusiness when selling in Net markets, direct over the Web or through existing channels. Calico's 100% Java, application server-based eBusiness application suite meets the performance, reliability and scalability needs of any business while allowing customers to handle complex products, pricing and relationships via the Web through the entire customer life cycle.

Bio - Alan Naumann brings more than 17 years of technology management experience in both the software and computer industries to Calico Commerce. Since joining in 1997, Naumann has seen Calico's market valuation increase by more than 10 times and its sales grow at a CAGR in excess of 100%. Naumann has been a driving force in maintaining Calico's relationships with leading users including Merrill Lynch, Dell Computer, Gateway, Cisco Systems and BestBuy.

John Mumford - Founding Partner - Crosspoint Venture Partners

Crosspoint Venture Partners - www.cpvp.com - Crosspoint Venture Partners work with talented entrepreneurs to build great companies, investing in E-Business Services and Software, and Broadband Infrastructure projects where there is a vision to create an important new business or industry. Crosspoint creates rapid growth through access to capital, builds long-term sustainable value,and Provides substantial returns to entrepreneurs, employees and investors, most often through public stock offerings.

Bio - Mr. Mumford is Founder and Partner of Crosspoint Venture Partners since 1970. He co-founded 3 public companies: Hello Direct, Inmac, and Office Club (Office Depot). He's on the advisory board at Silicon Valley Bank and past director of National Venture Capital Association. He has a Bachelor of Science from Arizona State University and a Master of Business Administration, Stanford Graduate School of Business.

Rick Steele - President and CEO - Kinkos.com

Kinkos.com - www.kinkos.com - Kinkos.com aim to bring the best online business solutions anytime, anywhere-and always with a personal touch. Located in Alexandria, Virginia, kinkos.com has grown from innovative start-up to online business solutions provider in less than a year by putting consumer needs first. More than 100 kinkos.com co-workers bring their talents and enthusiasm to ongoing efforts to help the consumer succeed. Kinkos.com has the world's hardest-working, most passionate and most dedicated team of professionals--each of whom is 100% committed to their customers. Their team is comprised of professionals who bring years of award-winning interactive-media, printing, customer service, publishing, design and personal-productivity software-development experience to bear each and every day.

Bio - Mr. Steele, President and CEO of Kinkos.com, is former president of liveprint.com, a multimedia design and development company that merged with Kinko's Inc. to form the new company. He trained in naval architecture and marine engineering at the University of Michigan.

Steven Snyder Ph. D. - President, Chief Executive Officer and Director - Net Perceptions, Inc.

Net Perceptions, Inc. - www.netperceptions.com - Net Perceptions is the leading provider of marketing and merchandising software solutions that recommend profitable action. The company's software changes how business is done by transforming overwhelming amounts of information into exactly what individual customers or employees need to know to take action that benefits them or the company most. Net Perceptions drives increased profits by making information actionable, not just available.

Bio - Steven Snyder began working in the information technology industry at an early age- by 14 he was a programmer in the physics department at the University of Pennsylvania. In 1983, Snyder went to Microsoft where he managed Microsoft's relationship with IBM. In 1985, Microsoft promoted Steven to general manager of the Language Business Unit. In this post, he grew Microsoft's language business from $20 million to $60 million. Before co-founding Net Perceptions, Snyder also served as vice president of software development at Personnel Decisions International. Snyder received a bachelor's degree in mathematics from Drexel University and a M.B.A. from the Harvard Business School, where he was a Baker Scholar. Snyder has a doctorate in psychology from the University of Minnesota.

Love Goel - CEO - Personify

Personify www.personify.com

Personify is the leading provider of e-business software that helps companies accelerate growth and increase profitability by measuring, analyzing, and optimizing customer-focused service metrics. Personify provides innovative software that reveals patterns of visitor behavior and e-business expertise to help e-business act on those patterns to become more profitable.

Bio - Love Goel, CEO, leads Personify's overall business operations, concentrating on strategies and initiatives to drive growth. A seasoned manager with a strong track record of aggressively growing e-businesses, Love is responsible for all day-to-day and financial operations. Previously, Love was chief operating officer (COO) of the e-commerce business unit at Federated Department Stores, one of the largest operators of department stores, including Bloomingdale's and Macy's. Before Federated's March 1999 acquisition of Fingerhut, a leader in direct marketing, Love was the COO for Fingerhut's e-commerce unit. He expanded the company's online presence through acquisitions, investments and internal development to 17 e-commerce sites and substantially increased annual revenues.

Michael Silton - Chief Executive Officer - Rainmaker Systems

Rainmaker Systems - www.rainmakersystems.com - Rainmaker Systems is a leading outsource provider of Internet-enabled sales and marketing services. Rainmaker delivers targeted programs to maximize revenue per customer and strengthen customer loyalty. The company's Contract Renewals Plus and Education Sales Plus services optimize the sales and management of support contracts, software subscriptions and training offerings. By integrating technology, processes and people, Rainmaker provides a transparent customer relationship infrastructure for its clients, who include such high tech notables as Hewlett-Packard, Motorola, Novell, Sybase and Symantec.

Bio - Mr. Silton founded the company in 1991 with the vision that he could dramatically improve software customers' experiences with the products they were using. Initially, the business focused on making hard-to-find software more accessible through a first-of-its-kind software catalog. Since Mr. Silton became CEO of Rainmaker in 1997, the company has been exclusively focused on providing customer relationship management services to software and other technology companies. In that same year, Mr. Silton was named one of the industry's "20 most influential executives to watch" by Computer Reseller News.

Jim Sterne - President - Target Marketing

Target Marketing - www.targeting.com - Target Marketing helps large companies set Internet marketing goals, outline online strategies for electronic customer relations. Brainstorming, goal selection, prioritizing and time lining are Target Marketing of Santa Barbara's core processes. Jim Sterne also provides tailored presentations to bring large teams or client audiences up to speed on the latest in marketing and customer service techniques.

Bio - Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. The author of four books on the subject, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his eighteen years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships.

Peter Sisson - Vice Chairman & Founder  - Wine.com

Wineshopper.com (note: merged with wine.com in August 2000) - WineShopper.com is a revolutionary new Web site designed to provide access to the largest selection of wines available anywhere. WineShopper.com is the first Web site to work within the three-tier system that governs the sale, distribution, and delivery of alcohol beverages in the U.S. Through their unique collaboration with wineries, wine wholesalers, and wine retailers, WineShopper.com is able to offer consumers the ability to purchase wine online in full compliance with the three-tier system.

Bio - Peter Sisson, Vice Chairman & Founder, traces his passion for wine to a memorable wine tasting class he attended as an undergraduate at Cornell University. Later, while earning his master's in computer science at Stanford, Sisson co-founded a wine club for fellow students who shared his enthusiasm. During that time, he broadened his exposure and deepened his enthusiasm for the little-known California producers and finely-crafted imports that he encountered.

Daniel D. Todd - Director of Strategic Marketing - Keynote Systems

Keynote Systems - www.keynote.com - Keynote Systems provides Web site performance measurement, diagnostic, load testing and benchmarking services that allow its over 1,400 corporate customers such as Microsoft, Dell, Amazon, Fidelity and Cisco to measure, assure and improve the quality of service on their ecommerce Websites. Keynote was founded I May 1996 and made its first service offerings available in April, 1997.

Bio - Daniel D. Todd is Chief Technologist of Public Services for Keynote Systems. In this role, he provides analysis and commentary around Keynote's Internet Performance Mesurements. He also acts as one of Keynote's Primary spokepeople. Prior to joining Keynote Todd was the Chief E-Commerce and Security Analyst at USWeb/CKS where he provided thought leadership and market intelligence to USWeb/CKS's 500 field consultants.

Andrew Krainin - Senior Vice President - Sameday.com

Sameday.com - www.sameday.com - Sameday.com's technology powers the first rapid-response product distribution network for manufacturers, retailers and high-technology providers. Clients of Sameday use the company's technology and logistics services to control inventory levels and execute product orders instantaneously across any fulfillment center or delivery partner in their supply chain.

Bio - Andrew Krainin, senior vice president of marketing, brings almost a decade of managerial experience to Sameday.com. His responsibilities include leading and coordinating Sameday.com's marketing efforts worldwide. Krainin received his bachelor's degree in economics from Yale University and a master's degree from Stanford Graduate School of Business and was designated an Arjay Miller Scholar.

Don Swenson - Vice President - SAQQARA

SAQQARA - www.saqqara.com - SAQQARA partners with industry-leading corporations to improve the marketing and selling of their products through B2B e-commerce. With its software applications and expert professional services, SAQQARA enables its customers by giving them the ability to create, manage, and exchange product content directly with their customers and trading partners.

Bio - Don Swenson brings 20 years of successful high-tech experience in Marketing, Sales, Business Development, and General Management to the company. His execution efforts at SAQQARA have resulted in broad industry recognition and multiple industry awards. Before co-founding SAQQARA, he was President and CEO of Polytel Computer Products, building the company's leadership position in the programmable touchpad market. Don has an MBA from San Jose State University and a BBA in Marketing from Western Michigan University.

Doug Nelson - President - The Seabright Group

The Seabright Group - www.seabrightgroup.com - The Seabright Group creates dynamic online learning communities that enhance understanding, train skills, build brands, and drive sales. The activity-centric approach results in engaged, active online learners. Academic students retain more. Corporate learners build skills more quickly. Prospects become customers.

Bio - Doug Nelson is President of The Seabright Group, a consulting firm specializing in business development and fundraising strategies for private and non-profit organizations. Mr. Nelson has developed a specific practice area helping early-stage technology companies with business planning and capital fundraising. Prior to founding The Seabright Group, he managed Apple Computer's market development in Asia and was General Manager of a technology startup in Japan.

Brian Kellner - Internet Project Manager - Zoho Corporation

Zoho Corporation - www.zoho.com - Zoho empowers purchasing organizations and suppliers across all segments of the hospitality industry to streamline the entire procurement lifecycle -- from planning and design, to procurement of operating supplies and services, to liquidation of used or surplus goods. Zoho helps hospitality organizations strengthen their procurement processes by eliminating inefficiency and costs across the entire supply chain -- including shipping, banking, and information services.

Bio - Brian Kellner is an Internet project manager for Zoho. Formerly, he was responsible for worldwide internet, intranet, and extranet solutions as Internet Program Manager for Raychem Corporation. He has an aerospace engineering degree from MIT and an MBA from Colorado Tech. He has over four years experience managing software and web development projects for the Air Force and Raychem. Brian has a passion for learning and sharing knowledge with others.

Mohit Mehrotra - Vice President - American Express

American Express - www.aexp.com - The American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking.

Bio - Mohit Mehrotra is the Vice President of Interactive Business Development at American Express. Mohit is responsible for American Express' business-to-business portal strategy, including creating and spinning off new business opportunities. At American Express, he has led various product development efforts, including AXI TRAVEL, a global online corporate travel booking tool jointly developed with Microsoft. Mohit holds a Bachelor in Business from University of Allahabad, India and a Master of Science from the University of Massachusetts, Amherst.

Russ Cohn - Founder and Chairman - Brigade Corporation

Brigade Corporation - www.brigade.com - Brigade provides "Everything behind the help button." (SM) Their full outsourced solution enables Fortune 500 and leading e-commerce clients to deliver world class Internet customer service while remaining focused on their core business. The company has over 750 employees on three continents, and they respond to millions of support inquiries each month within a unique Service Level Guarantee (SLG).

Bio - Russ Cohn is founder and Chairman of Brigade Corporation, the leading provider of outsourced Internet customer support service. Prior to founding Brigade, Cohn was a management consultant with Paris-based Gemini Consulting, now part of CAP Gemini. There he helped global telecommunications firms reinvent customer service. He has completed turnaround engagements for the leading telecommunications carriers of Australia, South Africa, Europe, and the US. Prior to Gemini, Cohn served on the research staff of Nippon Telegraph and Telephone (NTT) in Japan. Cohn holds BS and MS degrees from the Massachusetts Institute of Technology.

Clyde Foster - President and CEO - eConvergent, Inc.

eConvergent, Inc. - www.econvergent.com - eConvergent is the leading Business Solution Provider (BSP) of Customer Relationship Management (CRM) solutions. The company blends best-of-breed multi-channel applications with its own technology platform, a best-practice business methodology, and professional services to create a comprehensive, multi-channel services solution delivered on an outsourced basis. By aggregating these CRM solutions as one service, eConvergent has classified itself as the leading Business Solution Provider.

Bio - Clyde Foster, President and CEO of eConvergent, Inc. brings to the team his vision and talent for strategic direction, as well as experience founding and leading high technology companies. Foster drew upon his more than 15 years of leadership experience with Fortune 500 companies to found eConvergent, Inc. Prior to creating eConvergent, Foster established and led the Global Solutions Services division at Aspect Telecommunications, recruiting the initial management team, completing the business plan and achieving $12 million in revenue in the first 15 months of operation.

Brooks Fisher - Vice President - Intuit, Inc.

Intuit, Inc. - www.intuit.com - In 1983, Intuit founders Scott Cook and Tom Proulx embarked on a quest to revolutionize the way individuals and small businesses manage their finances. Today, Intuit has emerged as the worldwide leader in electronic finance. Intuit markets and develops the world's best-selling personal, small business, and tax preparation software, as well as the most comprehensive set of Web-based solutions to give consumers and businesses the power to take full control of their financial lives, with less work.

Bio - Brooks Fisher joined Intuit in March 1997 as Vice President and General Manager, Consumer Internet. For three years he was responsible for the launch and management of Quicken.com, Quicken Insurance, and Quicken Loans, the first big steps into the Internet for Intuit. Currently he is Vice President, Corporate Strategy and Marketing, handling new company directions and the company's strategy process. Prior to Intuit, Fisher was Vice President at Infoseek focusing on Internet commerce and sales and marketing. He holds a Bachelor of Arts degree from Williams College. Fisher resides in Cupertino with his wife and two children.

Steve Larsen - Senior Vice President - Net Perceptions, Inc.

Net Perceptions, Inc. - www.netperceptions.com - Net Perceptions is the leading provider of marketing and merchandising software solutions that recommend profitable action. The company's software changes how business is done by transforming overwhelming amounts of information into exactly what individual customers or employees need to know to take action that benefits them or the company most. Net Perceptions drives increased profits by making information actionable, not just available.

Bio - Steve Larsen is a seasoned expert in new media, Internet and online services. He currently is senior vice president of Marketing and Business Development at Net Perceptions, Inc. He has more than 25 years of experience in online business and the personal computer industry, having led new business units at Prodigy Services Company and AT&T. Larsen is also a founding board member of the Association of Online Professionals and the author of "Competing in CyberSpace: Guidelines for Market-Driven Web Site Planning and Design."

Peter Ostrow - President and CEO - TestMart

TestMart - www.testmart.com - TestMart is the leading information and commerce marketplace in the precision instrument industry. The company has introduced a new paradigm for the online connection of precision instrument equipment buyers and sellers -extensive unbiased information, powerful functionality and secure online commerce all in one place from a neutral third party. TestMart approaches the market from the engineer's perspective and continuously aggregates new product specifications and expands its membership - advancing its leadership position as the leading provider of information and commerce in the precision instrument industry.

Bio - Peter Ostrow brings a strong background in management and entrepreneurship to his role as President and CEO of TestMart. Most recently he was Senior Vice President at Narrowline, an Internet advertising transaction company. From 1988 to 1997, Mr. Ostrow held various positions at The New York Times, including Managing Director for the New York Times Magazine. He holds a BA in Chinese Language from Washington University and an MBA from New York University. Mr. Ostrow is also a regular speaker at industry conferences including Comdex, Industry Standard, Jupiter and Seybold. He is also a featured instructor at San Jose State University on e-commerce management.

CHAPTER 5 CONTRIBUTORS

Steve Larsen - Senior Vice President - Net Perceptions, Inc

Net Perceptions, Inc. - www.netperceptions.com - Net Perceptions is the leading provider of marketing and merchandising software solutions that recommend profitable action. The company's software changes how business is done by transforming overwhelming amounts of information into exactly what individual customers or employees need to know to take action that benefits them or the company most. Net Perceptions drives increased profits by making information actionable, not just available.

Bio - Steve Larsen is a seasoned expert in new media, Internet and online services. He currently is senior vice president of Marketing and Business Development at Net Perceptions, Inc. He has more than 25 years of experience in online business and the personal computer industry, having led new business units at Prodigy Services Company and AT&T. Larsen is also a founding board member of the Association of Online Professionals and the author of "Competing in CyberSpace: Guidelines for Market-Driven Web Site Planning and Design."

Sean Kaldor -Vice President - NetRatings

NetRatings, Inc. - www.netratings.com - NetRatings, Inc. (Nasdaq: NTRT), in partnership with Nielsen Media Research and ACNielsen Corporation (NYSE: ART), provides Internet audience measurement and analysis services that enable companies to make informed decisions regarding their Internet strategies. NetRatings pioneered real-time measurement technology that delivers comprehensive, accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses.

Bio - Sean Kaldor is Vice President of e-Commerce for NetRatings, a leader in Internet media and market research that provides the Nielsen//NetRatings services. Leading the company's measurement and analytical efforts into business and consumer e-commerce strategies and trends, Mr. Kaldor is the company's lead e-commerce strategist, providing analytical and consulting services to new economy retailers, traditional merchants, and their suppliers.

Dylan Tweney - President - Tweney Media

Tweney Media - www.tweney.com - Tweney Media provides writing, editing, and content consulting services to print publications, Web publications, and e-commerce sites. We specialize in producing clear, concise, accessible, and accurate prose about complex technology and business topics. Clients have included ECompany Now, CNet, PC World, and a variety of others.

Bio - Dylan Tweney has nine years of experience in the computer and Internet industry as an entrepreneur, editor, writer, and book author. He is the president of Tweney Media, a San Mateo, California-based writing and content services firm. Formerly, Dylan was content development manager at InfoWorld, where he wrote an influential Internet business column and managed news and reviews sections. Dylan publishes The Tweney Report, a free e-mail newsletter providing Internet business news, analysis, and strategies, at www.tweney.com.

Bill Daniel - Senior Vice President - Vignette Corporation

Vignette Corporation - www.vignette.com - Vignette Corporation is the leading supplier of e-Business application software. Vignette's products enable businesses to create and extend relationships with prospects and customers and ease high-volume transaction exchanges with suppliers and partners, all of which enhances customer satisfaction. Vignette powers more than 1,000 leading e-Businesses. Headquartered in Austin, Texas, Vignette Corporation has offices located throughout the Americas, Europe, Asia, and in Australia.

Bio - Bill Daniel is responsible for product marketing and management functions for all of Vignette's platform and tools products and packaged applications. He also oversees Vignette's business development organization. Daniel comes to Vignette from Wallop Software, Inc., a Web content assembly and management tools company recently acquired by IBM. Daniel co-founded Wallop in 1995, and served as president and director.

CHAPTER 6 CONTRIBUTORS

Todd Elizalde - Director of Internet Commerce - Cisco Systems, Barbara Jones - Director of Customer Service - Cisco Systems

Cisco Systems - www.cisco.com - Cisco Systems is the worldwide leader in networking for the Internet. Cisco's networking solutions connect people, computing devices and computer networks, allowing people to access or transfer information without regard to differences in time, place or type of computer system.

Bio - Todd Elizalde is Director of Internet Commerce at Cisco Systems. He is responsible for an organization that has automated over 90 percent of orders placed through Cisco's web site, Cisco Connection Online (CCO). Through CCO, many processes have been streamlined including price quotes, order configuration, and routing of purchase requisitions, helping Cisco customers shorten the order processing time from 12-17 days down to 3-5 days. Cisco's Internet Commerce applications have received numerous industry awards.


Bio - Barbara Jones is the Director of Customer Service for Cisco Systems U.S., Asia, Latin America and Australia. In this role, her responsibilities include strategic goal setting, all operational aspects, tool development and deployment.

Mark Resch - President and CEO - CommerceNet

CommerceNet - www.commerce.net - CommerceNet was launched in Silicon Valley, California in April 1994, and has grown to over 600 sponsor companies and organizations worldwide. Sponsors include the leading banks, telecommunications companies, online service providers, high tech hardware, software and services companies, as well as major end-users. Together, we are transforming the Internet into a truly global electronic marketplace.

Bio - Mark Resch, President and CEO of CommerceNet, leads its efforts setting the business agenda for global eCommerce. Mr. Resch was General Manager of xerox.com, founded Luna Imaging Inc., held positions at CRSS Architects, Inc., Computer Curriculum Corporation, Rensselaer Polytechnic Institute, and served as co-chair for SIGGRAPH 93. His professional interest is in the mutual interaction of business, technology, and culture.

María Luisa Rodríguez - Co-Founder and Director - e-co consulting

e-co consulting - www.e-coconsulting.com - e-co consulting is built on professional experience across different functions and industries, e-market competence, diverse cultural and educational backgrounds, curiosity for new things and team spirit. Their objective is to become a top-ten e-Commerce consulting company in Europe. e-co consulting has an excellent market reputation which is based on clear cut project outcomes and a client oriented company policy. Professionalism, co-operation, openness, honesty and trust, responsiveness and reliability are at the heart of e-co consulting's work.

Bio - María Luisa Rodríguez has spent the last two and a half years in Europe developing and founding e-co consulting, one of the few pure businesses oriented ECM consulting firms in Europe. e-co consulting has for the past year and a half, studied the dynamics that drive the European ECM environment. This has allowed her to understand the European differences in terms of culture and business processes and has supported several companies to overcome the ECM challenge and capitalize on it.

Jorden Woods - Chairman, CTO and Founder - Global Sight Corporation

Global Sight Corporation - www.globalsight.com - GlobalSight is the leading provider of enterprise software for accelerating global ebusiness. Founded in 1996, GlobalSight develops the industry's most innovative, proven Web globalization. Companies use GlobalSight's products to manage the complexities of creating a sustainable global Web presence - one that effectively reaches customers worldwide regardless of their location, language, culture, legal requirements, local business practices or access devices.

Bio - Jorden Woods is the Chairman, CTO and founder of Global Sight Corporation. Global Sight is the leading Internet software company providing enterprise solutions for managing Web content globalization. Jorden is a pioneer in the content globalization and global e-commerce space. Recognized as a leading authority on Web globalization issues, Jorden is a recognized speaker on the circuit and has spoken at numerous conferences.

Peter Sisson - Founder & CEO - Wineshopper.com

Wineshopper.com (note: acquired by wine.com in August 2000) - WineShopper.com is a revolutionary new Web site designed to provide access to the largest selection of wines available anywhere. WineShopper.com is the first Web site to work within the three-tier system that governs the sale, distribution, and delivery of alcohol beverages in the U.S. Through their unique collaboration with wineries, wine wholesalers, and wine retailers, WineShopper.com is able to offer consumers the ability to purchase wine online in full compliance with the three-tier system.

Bio - Peter Sisson, Founder & CEO, traces his passion for wine to a memorable wine tasting class he attended as an undergraduate at Cornell University. Later, while earning his master's in computer science at Stanford, Sisson co-founded a wine club for fellow students who shared his enthusiasm. During that time, he broadened his exposure and deepened his enthusiasm for the little-known California producers and finely-crafted imports that he encountered.

CHAPTER 7 CONTRIBUTORS

Alan Naumann - President and CEO - Calico Commerce, Inc.

Calico Commerce - www.calico.com - Calico Commerce, Inc. provides software that enables corporations to control the key elements of eBusiness when selling in Net markets, direct over the Web or through existing channels. Calico's 100% Java, application server-based eBusiness application suite meets the performance, reliability and scalability needs of any business while allowing customers to handle complex products, pricing and relationships via the Web through the entire customer life cycle.

Bio - Alan Naumann brings more than 17 years of technology management experience in both the software and computer industries to Calico Commerce. Since joining in 1997, Naumann has seen Calico's market valuation increase by more than 10 times and its sales grow at a CAGR in excess of 100%. Naumann has been a driving force in maintaining Calico's relationships with leading users including Merrill Lynch, Dell Computer, Gateway, Cisco Systems and BestBuy.

Rip Gerber - Chief Strategy Officer and Vice President - Commtouch

Commtouch - www.commtouch.com - Commtouch provides comprehensive and completely integrated solutions with some of the most powerful online services and premium applications available today, such as online calendaring, unified messaging integration with voice, fax and pager, and wireless connectivity. Our award-winning technology has been selected by some of the most respected organizations in the world, who have turned to Commtouch for their email outsourcing needs.

Bio - Rip Gerber serves as Chief Strategy Officer and Vice President of Marketing. Prior to June 2000, Mr. Gerber launched and led the company's eCommerce and ZapZone Network business units. Mr. Gerber heads all strategic development, marketing and public relations for Commtouch. Prior to joining Commtouch, Mr. Gerber founded and served as President of @once, an email direct marketing company. He was also a Managing Director of Pantheon Consulting Group LLC, a venture capital consulting firm, and has served as interim executive at several online ventures.

George Roman - Co-founder and CTO - diCarta

diCarta - www.dicarta.com - diCarta offers the first business-to-business contract management solution that enables e-businesses and internet exchange users to negotiate, track, account for revenue, and renew contracts online. diCarta Contracts, a web-based solution, enables you to collaborate with your customers on contract terms and conditions and to increase visibility into revenue management, future obligations and renewals. This accelerates your company's contract processes while minimizing legal and financial risk.

Bio - George Roman is co-founder and CTO of diCarta, a Silicon Valley startup specializing in online contract management for the B2B marketplace. Prior to diCarta, Roman was founder and Senior Implementation Specialist of 3R Software Inc. where he completed numerous Customer Relationship Management implementations. Roman possesses over 15 years of systems architecture, data modeling and database-driven applications development and holds a BS in Computer Science from Columbia University.

Ashutosh Roy - CEO and Chairman- eGain

eGain - www.egain.com - eGain is the leading provider of customer service software for the Internet. Founded by veteran Internet entrepreneurs, eGain started with a first-hand understanding of the problems facing business operating on the Web. Today, over 600 global customers use eGain solutions to measurably increase revenue and customer loyalty by personalizing customer interactions across the Internet and telephone.

Bio - Ashutosh Roy, eGain's CEO and chairman, has spent 12 years in the software and Internet services industry. Prior to co-founding eGain, he co-founded WhoWhere? Inc., an Internet services company acquired by Lycos in 1998, and co-founded Parsec Technologies, an international call center company based in India. Mr. Roy held managerial positions in engineering at Digital Equipment Corp. and Microsoft Corp.

Neil Gardner - Vice President - NaviSite

NaviSite - www.navisite.com - As a managed application-hosting provider, NaviSite provides the facilities, equipment and expertise needed to launch and sustain a company's Web business. Unlike traditional hosting companies, NaviSite manages the expensive, time-consuming functions of its clients' sites, allowing them to focus on their core competencies to further differentiate themselves in the market.

Bio - As vice president of technical operations, Neil Gardner manages NaviSite's technical operations resources to support the company's managed web hosting customers. He has expertise in e-commerce, Web servers, security technologies, clustering solutions, disaster recovery processes, OLTP, and other database applications. Most recently, Gardner was vice president of operations at Fidelity Investments where he managed a 60-person team and was responsible for supporting Fidelity's 1,100 production servers.