Foreword for E-Volve-or-Die.com
September 7, 2000
Michael Silton, CEO, Rainmaker Systems, Inc.
choices. Evolve or die! Clearly, you bought this book because you have chosen
to evolve. Good choice. How will you get the most from this book? And why should
you trust what it has to say?
probably formulated questions that you hope this book will address. And, most
likely they revolve around understanding what your customers want and what actions
to take. By asking questions as you read the book and even more importantly as
you implement your e-volving e-strategies, you find out what works, what is out
of date and what you can add to make your results even better.
first thing to realize about the Internet is that you are out of control. I am
not talking about the rate of change and all the confusing technologies. I am
talking about power in a relationship -- the relationship between you and your
customer. In the old world, you sold to customers. In the new world, a customer
buys from you. The center of power has shifted. If you understand this and take
it to heart, you'll figure out how to win when the center of power or action has
shifted to your customer. A great relationship, by definition, involves two-way
communication. So, how do you let your customer have the power, but still play
a pro-active role in helping them create successful transactions with you and
your company? That's your magic question. Answer it and you've applied what you've
learned from this book.
To discover the
answer, why not learn from someone who has already helped hundreds of e-companies,
someone who has already seen thousands of mistakes and hundreds of intentional
and accidental successes? No one is more connected with e-commerce management
as Mitchell Levy. In E-volve-or-Die.com, Mitchell takes us on an exploratory journey
through the key issues in this area. On each page, he shares the practical experience
of someone who has tried something new. Get behind the scenes to see the thought
process not just the end results. There is no better, more independent source
of ideas to help you as you build your evolved and evolving strategy than E-volve-or-Die.com
The radical change that placed the customer at
the center of the relationship is undeniable. Companies today are still struggling
with the basics of turning all their systems, processes and especially thoughts
inside out to accommodate and take advantage of this change. In the true spirit
of the Internet, Mitchell has also made available a web site for continually updated
ways to evolve. But most importantly, this book will get you ready to evolve your
own thoughts on an ongoing basis as long as you keep asking the right questions.
I look forward to reading about your questions
and successes on the e-volve-or-die.com web site.